Redken Rough Paste 12 Discontinued: All You Need To Know

Redken Rough Paste 12 Discontinued

Redken Rough Paste 12 is a medium-control hairstyle solution for rough, ragged-textured appearances. Redken Rough Paste 12 has been continued. Around January 2022, the Rough Paste 12 was out of stock, which caused a lot of worry and concern among its users. Yet, Rough Paste 12 has recently undergone renovation, altering the name and appearance of the pack to Texture Paste.

Since its founding in 1960, Redken has offered customers hair care and styling products. They established themselves as pioneers in the haircare market with their wide selection of professional hair care products. It includes All Soft, Color Extend, and Extreme.

Although there is a lot of brand excitement, does Redken live up to its promise? The Redken brand’s products will be discussed in this article.

Overview of the brand

There is no more excellent brand regarding cutting-edge, fashionable hair care than Redken. Redken is a world leader in professional haircare services and goods. The brand has a solution for those looking high and low for runway-worthy styling products or seeking a haircare line designed for their hair problems.

The company was established in 1960 by the actress Paula Kent and the chemist Jheri Redding. Thus, it got the name Redken. The company invented the “Scientific Approach to Beauty,” which is the basis of today’s best-selling goods.

Redken makes the best hair products on the market. Thus, the company is represented by some of the most skilled stylists and brand ambassadors from salons in 43 different countries. The company’s motto is “Learn Better, Earn Better, and Live Best.” It highlights its dedication to supporting the success of its stylists through learning.

According to Candy Gebhart, general manager of Redken USA, “Redken strives to evolve and give stylists and clients the tools they need to be on trend.”

Customers may have noticed that the shampoo, conditioner, and mask packaging for the Redken brands has lately undergone a slight evolution, even though the brand’s formulae, which you have grown to know and trust, remain the same.

The brand’s sales topped a million dollars a few years after its debut. Since then, the product line has expanded significantly. L’Oreal is now the owner of Redken.

Products of Redken

Redken offers a wide variety of solutions. Their products are created using high-performance ingredients and technologies. This is to provide consumers with results that endure. Redken lines like All Soft, Color Extend, and Extreme have solutions for a wide range of hair types and needs.

Many of their products, including All Soft Conditioner and Extreme Conditioner, have garnered acclaim and become cult favorites. Most people can discover a product in the Redken line that meets their needs.

One of the most popular hair care brands utilized in salons is Redken. Redken products are reportedly available in over 50,000 salons, which attests to the company’s standing in the market. You can get salon-caliber results from Redken in the comfort of your own home.

One of the most well-known high-end hair care companies is Redken. Their products cost more than pharmacy brands. But this is acceptable given the top-notch ingredients and technology used in them.

With Redken, you get high-quality, salon-grade hair care products for the price you pay. So, don’t expect any of their goods to be cheap. Redken is still worthwhile even with its higher-than-average price, especially if you have particular hair needs.

The fact that Redken’s formulas are founded on science is the most critical aspect of their products. Redken devotes significant time, energy, and resources to research and development so that its products are secure, efficient, and dependable. This does not imply that each one of their items is flawless.

What happened to Redken Rough Paste 12?

A medium-control hair paste for ragged and rough-textured styles is Redken Rough Paste 12. This style aid creates high-textured looks with flexible separation that can be moved about. Long-lasting definition and moldability let you modify and refine your styles with Rough Paste 12.

All hair types, including curly, wavy, and straight hair, desiring an edgy, movable hairdo can use this texturizing paste. In North America, Redken is the top professional company. Redken manufactures products using the best ingredients, which are science-guided and approved by experts. For all hair types, it offers potent hair transformations.

Redken Rough Paste 12 is still available. Around January 2022, the Rough Paste 12 was no longer available, much to the dismay and worry of its many fans. The product is still being produced, according to Redken. It is currently back in stock.

“Rough Paste won’t be going away; don’t worry! I appreciate your patience. Rough Paste 12 will be returning to all retailers by the end of September, but regrettably we are still experiencing supply chain delays and disruptions,” according to the company.

The formulas for Texture Paste and Rough Paste 12 are the same. However, Rough Paste 12 has recently undergone an overhaul, changing the name and design of the pack to Texture Paste. So, order the item from your favorite stores.

With Rough Paste 12 Texture Hair Paste, grooming your hair has never been more fun or simple. Apply a tiny amount to damp or dry hair after rubbing it between your hands. Reapply and layer as necessary to attain the right kind of texture. Following are a few benefits of this product:

  • Hair paste with medium control;
  • gives off a flexible, ragged, deconstructed look;
  • remains pliable so that you can alter styles.

Redken Rough Paste 12 Alternatives

The fact that Redken has a page listing all its discontinued items is one thing clients like about it. You may locate every item the company has broken into on this page.

So, if you have trouble finding your preferred products, visit this page and search. It signifies that the item is no longer being produced if it is. If you can’t locate it there, it may be that there isn’t enough of it in circulation.

As previously stated, Rough Paste 12 Texture Hair Paste is available. It is, therefore, available on, Ulta, and But if you genuinely want alternatives, take a look at these:

  • Redken Brews Liquid Matte Hair Styling Paste
  • American Crew Defining Paste
  • Goldwell StyleSign Creative Texture Roughman Matte Cream Paste
  • Redken Rewind 06 Styling Paste
  • Alterna’s Styling Clay

The presence of benzene in Redken dry shampoo products

A class-action lawsuit was filed against Redken in 2022. It was filed on the basis that their dry shampoo contained amounts of benzene that were harmful. Many individuals got scared and angry because benzene is not even listed as an ingredient in the product. The lawsuit’s judgment remains pending.

Is Redken the wrong brand as a result of this? Sometimes. It’s vital to remember that this claim has yet to be proven.

However, if Redken had acted carelessly, it might have harmed their reputation. This alone may be reason enough for some people to avoid the brand. The choice to continue using Redken products is entirely yours.

There have been past disputes and lawsuits involving several of your favorite hair care companies. +

Thus, judging Redken as a whole based on this still-evolving problem is not appropriate. But before purchasing anything from them, it’s necessary to be updated on potential problems.


Redken has updated its Styling Collection with a new, bold design and packaging made of post-consumer recycled plastic (PCR). It has trendy names and revamped, diverse brand images in keeping with its long history of defining fashion trends.

Whether you’re a professional or a client, Redken’s newly simplified packaging instantly makes it easy to identify which products do what. This is for making your favorite hairstyles come to life.

Overall, Redken is considered a fantastic brand for anyone looking for high-quality hair care items that are pretty effective. But they won’t only work for some, just as with any other hair care company globally.

We encourage you to try to find out if the brand suits your hair and fits your hair care routine. Whatever the case, we sincerely hope you find these details useful and wish you luck on your hair care journey.

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